The company, located in l’Alcora, celebrates its 70th anniversary with unwavering confidence to continue leading the way
The company's teams allow creating circular tiles with a diameter of 75 cm.
Talleres Cortés Talleres Cortés provides a counterpoint to a year of bad news in health, the economy, and society. The company, located in the town of l'Alcora in Castellón, is celebrating its 70th anniversary with its confidence intact to continue at the forefront of the manufacture and marketing of molds for the tile industry..
Since its founding in 1951, it has known how to overcome the difficulties of each era and move ahead of the needs of a constantly changing market. Cortés was the first company in Spain dedicated to the manufacturing and repair of molds and has consolidated the brand with a clear commitment to quality, innovation, and after-sales service that adapts to each client.
In its seven decades of experience, it has maintained a powerful modernization process that has allowed it to position itself as a benchmark in a sector as subject to the ups and downs of the global economy as ceramics. That commitment to innovation has ensured customer loyalty in the Castellón area and, at the same time, has guaranteed the export of the Cortés brand to the international market and the consolidation of its production processes in the American continent.
No surprisingly, research has led to significant advances in products through a human and technical team in continuous training. The results obtained in that pursuit of improving products to meet the demands of a sophisticated clientele have translated into customer loyalty in sales.
CUTTING EDGE OF DIE MAKING
That versatile workshop, which laid its foundations in 1951 when Juan Bautista Cortés moved along with his family and other entrepreneurs from El Grau de Castelló to l’Alcora, has transformed itself to be at the forefront of ceramic tooling. Its ability to adapt to new environments has been instrumental in overcoming enormous processes of transformation in the sector and forging ahead as a pioneer in other markets, especially the Peruvian one.
The relocation of the plant in Castellón, in 2009, with the Cortés Moldes Perúbrand, is an example of how success in design, efficient marketing, and quality after-sales service transcends borders. Moreover, Talleres Cortés has fully understood the value gained from product customization in order to meet the demands of an increasingly demanding customer.
Proximity, great asset
It is also commendable their effort to adapt their production to geographical and temporal trends, to make proximityone of their main assets. Making each customer feel unique is offering them an integral service, which extends beyond sales, also to repairs and after-sales service. All focused on satisfying the demands of a market that has motivated the revolution in the plant beyond the production of molds, whatever the formats, models, presses and in all manufacturing systems. The evolution towards large formats confirms adaptation to new trends.
Cortés knows that the mold, that mechanical system used by the ceramic industry for tile forming by pressing from raw materials, is, at the end of the day, a product that needs diffusion. Just as the result of the entire process, the finished piece that the customer ultimately buys, so too does pressing compete to position itself in the market.
70 years of experience and more than 10,000 m2 of facilities at the service of innovation. Therefore, «we want to thank all our clients for their loyalty, as well as so many suppliers, creditors, and collaborators who continue to accompany us over time. This 70th anniversary is a morale boost, the hope of continuing to grow thanks to an excellent team of professionals. Nothing would be possible without the dedication and understanding of partners and family members. The anniversary is a triumph for all. Here’s to 70 more years, Talleres Cortés!», they conclude.