Talleres Cortés, after having consolidated a safe track record in the creation of molds for the ceramic sector, started 2018 with new objectives.
From its factory in Alcora, the company has built a customer portfolio attracted by trust and continuous willingness to innovate. In a constantly changing industry, adapting to new circumstances and customer desires has added value to Talleres Cortés' mission.
Regarding the ceramic tooling of the province, the company has overcome the challenge posed by the economic crisis for society as a whole, and especially for the sector.
Among other things, adaptation to new customer demands is strengthened, as demonstrated by the investment made in recent years to acquire machinery capable of meeting this demand for large-size parts, which has become the new market trend.
They don't stop there with their new interests. The website www.designscortes.com is the first ‘online’ store for purchasing designs for ceramic molds, a portal that also offers a virtual catalog with exclusive designs including precision molds, templates, rubber stamps, or punches. Thus, the customer has the opportunity to buy and receive the product quickly at competitive prices and with excellent after-sales service, with the same guarantees as the physical store. Not in vain, technical assistance 24 hours a day, along with the manufacturing and repair of all types of molds, completes a comprehensive service.
Adapting to changes is vital to remain competitive in a demanding market, and this is supported by digital tools, but also by the commitment to innovation and design that has characterized Talleres Cortés. In fact, customized creation tailored to personalized service becomes an essential pillar in the company's structure. Cortés' philosophy has not changed over time: to offer personalized products to demanding customers wherever they may be.
And to that has also contributed the technological capability of a company that continues to research large formats and digital inkjet decoration. R&D&i is achieved by investing in future and present. Talleres Cortés has incorporated a new CNC, a surface grinding machine, and a vulcanizing press into its team to support this commitment to modernization.
In this sense, the Alzira factory is fully immersed in the process of implementing Industry 4.0 and extending it to its customers. Digitalization of the workshop and production line flexibility are complemented by the commitment to show real-time product status. This is a revolutionary process that requires dedication and financial support, for which Cortés has spared no resources. Quality control exceeds previous guidelines to be part of a more intense, more ambitious project.
We refer in this point to the continuous improvement of the product, which is undoubtedly the greatest revolution of the industry in modern times. The smart factory, designed to take advantage of current technology, has come to stay (and improve), and Talleres Cortés will grow with it. Making technology compatible with the customer is one of the challenges of the future, but a human team with solid and professional training has already digitalized the terminals so that all parties involved can check the status of the goods in real time.
The versatility of the workshop has marked the company's trajectory from 1951 to the present. Talleres Cortés is a benchmark in ceramic tooling beyond the national market. An extensive and solid customer portfolio, strict internal quality control, and external audits of its production processes serve as proof. This is how a chain that aspires to perfection operates.
From Cortés, they state that «achieving this circular tile is not the result of chance, but of our will and constant investment in reinventing ourselves and adapting to customer needs». In short, it is a specific, tailor-made product for demanding consumers who seek personalized results, which has prompted the company to increase its investment in R&D+i.